What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the process of improving your website and content so that AI tools — mainly ChatGPT, Perplexity, Gemini, and others — can find it, trust it, and use it in their answers. The goal of GEO is to appear in AI-generated responses and recommendations.

How Is GEO Different from Traditional SEO?

Traditional SEO helps your pages show up in search results. GEO is different. It helps your content appear in answers and suggestions made by AI, not just in a list of links.

Which Platforms Does GEO Target?

GEO focuses on AI tools that give direct answers or summaries. These include ChatGPT, Perplexity, Google’s Gemini, Claude, Google AI Overviews, Bing Copilot, and other tools that use large language models (LLMs).

How Can I Get My Content Into ChatGPT or Perplexity?

You can’t submit content directly. These tools use public web data and trusted sources. To increase your chances: Publish clear, well-structured, and up-to-date content; Do content optimization to make pages more helpful and readable; Use schema markup and proper headings; Build high-quality backlinks; Keep pages updated and crawlable; Maintain strong technical site quality.

Do I Need GEO If I Already Do SEO?

Yes. SEO helps with traditional search results. GEO is a separate layer of optimization focused on how AI tools find, read, and use your content. They work together but target different systems.

Can GEO Help With Google AI Overviews or Bing Copilot?

Yes. GEO practices—like clear structure, fresh content, helpful formatting, schema markup, and authority signals — can improve your chances of being included in Google AI Overviews and Bing Copilot answers.

What’s the Difference Between GEO and AIO?

GEO (Generative Engine Optimization) helps your content appear in AI-generated answers from tools like ChatGPT, Perplexity, Gemini, and Claude. AIO (AI Optimization) is a broader term that also includes other types of AI-based visibility — like Google AI Overviews, Bing Copilot results, voice assistants (Siri, Alexa), AI summaries, product cards, and featured answers. GEO focuses on getting quoted in answers, while AIO covers all the ways AI systems show your content.

What Is Search Generative Experience (SGE)?

Search Generative Experience (SGE) is Google’s overall approach to using generative AI in search. It creates features like AI Overviews. These are short answers shown at the top of search results. SGE is the system behind it. AI Overviews are what people see.

Generative Engine Optimization Services

Platforms Requiring Generative Engine Optimization

ChatGPT

Gemini

Perplexity

Claude

Grok

Deepseek

Copilot

Poe

Mistral

Jasper

What Matters for GEO

Content

Content work involves creating fresh, useful, and up-to-date material that integrates reliable facts, quotes and research data, incorporates relevant keywords and statistics, links to trusted sources, and maintains a clear, conversational tone.

Structure and Readability

H1–H6 headings, numbered and bulleted lists, tables, emphasis, relevant images, videos, and infographics. Clear, direct answers at the start of each section are essential. Images should be optimized and include descriptive alt text.

Topic Clustering

Covering related topics in depth helps show expertise and build authority. When your content explores a subject from different angles, it’s more likely to be included in AI-generated results as a trusted source.

Internal Links

Internal links help both people and AI find pages on your website. They make your site easier to navigate, share value between pages, and show how different topics are connected.

Content Updates

AI systems have already seen a lot of content, so they prefer something new and useful. When you update your pages often, it shows that your content is still fresh and helpful.

Schema Markup

Using structured data like Article, FAQPage, HowTo, QAPage, BreadcrumbList, Person, Product, Recipe, and more helps AI search systems understand your content. Choose the right schema type based on your goals.

Show Products in ChatGPT

OpenAI introduces a new way to showcase your products in ChatGPT. For example, a user might type “best Bluetooth speaker under $100.” In response, ChatGPT could recommend your product for purchase directly in its answer. Take advantage of this opportunity.

Authoritative Listings and Directories

Publishing on other websites increases your online visibility and gives your site valuable backlinks. Choose sites that fit your industry. For IT companies, try Clutch, GoodFirms, or TopDevelopers. For travel or services, use sites like TripAdvisor or Booking.com.

EEAT and Author Signals

EEAT—expertise, experience, authoritativeness, trust—has long mattered for quality content and remains crucial for AI-based search. Creating author profile pages and getting your writers quoted elsewhere shows you’re a trustworthy source.for all essential optimization tips.

Site Quality Signals

A clear site structure, fast loading times, clean code, and no duplicate pages are just some of the key technical factors AI uses to judge your site’s quality. Check out our full SEO guide for all essential optimization tips.

High-Quality Backlinks

Quality links matter more than ever. Getting links from trusted websites helps artificial intelligence systems see your site as reliable and valuable.

Personal Brand Signals

AI evaluates both your site and the people behind it. If experts have active profiles, like on LinkedIn, and share posts, articles, or comments on industry topics, it helps build trust and shows they know what they’re talking about.

Using Follow-Up Questions

Gather related queries from sources like People Also Ask, Perplexity, and forums. Use these questions to enrich your current content or develop new, focused pages.

Merchant Center and Business Profile

AI pulls details from structured sources like Google Merchant Center and Google Business Profiles. For local queries—“store near me,” “best restaurants,” or “where to buy”—it relies on up-to-date information from these platforms. Keep your data accurate and regularly updated.

Voice Search Results

Voice search gives just one spoken answer, not a list of links. Tools like Google Assistant, Siri, and Alexa get answers from Featured Snippets or AI summaries. Make your content clear and easy to understand. Use this opportunity to appear in voice results.

Pricing & Transparency

We offer flexible collaboration and adjust to your project’s needs. We work on a time and materials basis at $25/hour.

We keep the process clear with simple task tracking. All our clients receive regular reports on time spent, project status, and results.

Start with a Consultation

Reach out for a consultation and see how Generative Engine Optimization services can drive results for your project.

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A Quick Look at Us

Experience & Geography

13 years in SEO for tech, SaaS, eCommerce, logistics, recruitment, and more. We work with clients in the USA, Canada, Europe, and the Middle East — and understand how different markets shape strategy.

Reliability & Adaptability

We meet deadlines. We’re skilled at adapting to ever-changing search engine rules and finding solutions that deliver.

Easy Collaboration

If you need support from a Generative Engine Optimization agency, we can seamlessly integrate into your team or fully manage the project. We collaborate easily and scale the team when your project needs more support.

GET STARTED

CELADON.AE

3 months and we got the first result

TOP5 in the region for 6 months

200 sales-qualified leads for the first year

Transportation

HMD TRUCKING

2 months to top results

TOP10 trucking companies in Google

x2 increased traffic with new website

RECRUITMENT

KIAT

TOP5 in local SEO

1 month to the first results

TOP5 in 2 months

RUBYROID LABS

TOP3 worldwide

8 months to top results

Leadership across all channels

LEADGAMP

TOP5 in the USA

2 months to the first results

Leads from landing pages, blog posts, Clutch

CELADONSOFT

5 months before the first leads

TOP5 in 4 months

AI predicting the 2023 trend

SaaS

PANDADOC

65 optimized pages

1 month to complete the task

Increased visibility in the TOP3

Crypto

TRADER MAKE MONEY

TOP1 in 3 months

SEO Crypto

Worldwide Multilingual

All cases

Here are other services we offer — to support your current efforts or work independently when needed.

AIO

Optimizations that make your site and content visible to AI systems - appearing in Google AI Overviews, Bing Copilot, ChatGPT, Perplexity, and beyond.